McDonalds x Minecraft Movie
McDonalds x Minecraft Movie
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Partnership Overview:
McDonald's came to Twitch after securing global marketing rights to the Minecraft Movie. The task? The bring the excitement of McDonalds and Minecraft to life across Twitch and creator communities leading up to the movie release.
Key Elements and Activations:
High Impact Media
High Impact Media
McDonald's ran several unique creative spots across Twitch premium video assets during the months leading up to the theatrical release
Influencer Support
Influencer Support
McDonald's teamed up with Twitch to host a series of sponsored livestreams, including a dedicated stream from the McDonald's Twitch account. We also tapped several high profile creators to do sponsored content around the partnership program
Twitch Global Emote
Twitch Global Emote
To cement this moment in history, McDonald's investment unlocked a custom Twitch Emote, the McDzombieHamburglar, that was available to all Twitch Chat.
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