Crocs
Crocs
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Crocs connected with the Twitch community in a major way by sponsoring TwitchCon events in both Las Vegas and Paris. This global sponsorship was designed to enhance Crocs' visibility and engagement within the gaming and streaming communities. By integrating their brand into key event experiences, Crocs aimed to connect with attendees through interactive and creative activations.
At both TwitchCon Events, Crocs acquired the presenting sponsorship status for the Artist Alley - one of the most heavily foot-trafficked areas at all of Twitchcon where Twitch artist streamers can come onsite and sell their merch to their community. Crocs received global IP rights and major branding elements as part of the presenting sponsorship.
Crocs created a special co-branded Jibbitz charm with Twitch, which was available for purchase at the event’s merchandise area. This exclusive product offered attendees a unique souvenir and further promoted the partnership.
Crocs partnered with popular streamers at TwitchCon Paris, including product endorsements and on-site promotions. These collaborations helped to extend Crocs' reach across the show and on twitch.tv
At TwitchCon Paris, Crocs set up a pop-up store featuring their latest footwear collections and exclusive event merchandise. This provided an opportunity for European attendees to experience Crocs’ products and engage with the brand.
The Artist Alley featured interactive elements such as customization stations where attendees could personalize their Crocs. This hands-on engagement helped create memorable experiences and fostered a deeper connection with the brand.
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