ViewSonic’s partnership with Soniqs reflects its commitment to supporting excellence in the esports arena. By collaborating with Soniqs, ViewSonic has reinforced its dedication to integrating cutting-edge display technology into competitive gaming. This partnership has been instrumental in providing the Soniqs team with the visual performance needed to excel in high-stakes tournaments, showcasing ViewSonic’s advanced display solutions to a global audience.
ViewSonic has effectively utilized digital platforms to enhance it’s sponsorship visibility. This includes collaborative social media campaigns featuring Soniqs players, showcasing ViewSonic's monitors and display technologies. Through engaging digital content, live streaming events, and interactive posts, ViewSonic has increased brand awareness and driven engagement with the gaming community.
ViewSonic’s involvement has included supporting Soniqs’ player-driven content, where players use ViewSonic’s technology during live streams and in-game sessions. This has not only highlighted ViewSonic’s high-performance monitors, but also facilitated direct interaction between the brand and the gaming audience through engaging branded content and player engaged product showcases.
ViewSonic secured sleeve patch branding on the Soniqs’ professional jerseys. This placement is a vital element of sponsorships as it provides prominent visibility during live broadcasts and streams, ensuring the ViewSonic brand is prominently featured in major esports events. The sleeve patch branding has helped boost positive sentiment towards ViewSonic by associating the brand with a high-profile and successful esports team, generating significant awareness and reinforcing the brand’s commitment to the esports community.
PRODUCT INTEGRATION
ViewSonic’s partnership extended beyond competitive play, incorporating their latest monitor, projector, and smart screen technology into Soniqs’ practice facilities and content creation environments. This comprehensive support ensured that the Soniqs team had access to state-of-the-art equipment, enhancing their performance and content quality.
IMPACT
The partnership between ViewSonic and Soniqs has been highly successful for both parties. For ViewSonic, the sponsorship provided valuable exposure in the competitive gaming market, aligning their brand with high-performance gaming through prominent display technology. This association with a successful esports team enhanced ViewSonic’s visibility and credibility among gamers and industry professionals, leading to increased brand recognition and positive sentiment. The sponsorship also provided ViewSonic with significant opportunities to demonstrate their products in action, both through direct player endorsements and at major gaming events.
For Soniqs, the partnership offered access to state-of-the-art display technology that contributed to their competitive success and overall performance. The support from ViewSonic not only improved the team’s in-game experience but also facilitated their growth and prominence in the esports scene. Additionally, the integration of ViewSonic’s technology into the Soniqs community LAN center and Harrisburg University’s collegiate program provided additional resources and exposure, further cementing Soniqs' status as a leading team in esports.
Quote
“ViewSonic is committed to both community outreach as part of our Empowering Future Generations initiative and to growing within esports. Supporting Soniqs was a natural partnership for us. We’re thrilled to back an organization that is so focused on investing in success.”
— Danny Ordway, Vertical Marketing Manager, ViewSonic