AT&T’s presenting sponsorship of the TwitchCon San Diego LAN Area in 2022 was a significant partnership showcasing their cutting-edge fiber technology and commitment to enhancing the gaming and streaming experience. This sponsorship highlighted AT&T's dedication to establishing gaming "connections" and supporting the growth of emerging streamers through their innovative Class Of custom Twitch program where top streamers were paired with up and coming Twitch Partners to help them ascend to Twitch fame. By sponsoring the LAN Area, AT&T aimed to demonstrate the power of their fiber internet technology and engage with the TwitchCon audience in meaningful and interactive ways.
AT&T supplied a super fast fiber connection directly to the TwitchCon LAN Area, delivering the fastest internet speeds ever seen at TwitchCon with over a gig of fully dedicated AT&T Fiber. This setup ensured optimal performance for gaming and streaming activities, highlighting AT&T’s capability to support high-demand digital environments.
AT&T featured their Class Of program, which is run on AT&T's Twitch channel. The program pairs up-and-coming streamers with established Twitch influencers for mentorship and guidance on streaming. This initiative aims to support new talent and foster their growth within the Twitch community.
Onsite, AT&T hosted a "Class Of" pod where attendees could record and submit an audition for the next season of the Class Of program. This interactive element allowed attendees to showcase their streaming potential and potentially join the ranks of the program’s next generation of talent.