iBUYPOWER AND NRG ESPORTS PARTNERSHIP
iBUYPOWER AND NRG ESPORTS PARTNERSHIP
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iBUYPOWER, known for its custom gaming PCs and peripherals, entered into a sponsorship agreement with NRG Esports. This partnership aimed to enhance NRG Esports' competitive edge while promoting iBUYPOWER’s high-performance gaming hardware.
iBUYPOWER provided NRG Esports with custom-built gaming PCs designed to meet the high demands of competitive gaming.
The partnership included the creation of various branded content, such as promotional videos and player features. This content highlighted NRG Esports players using iBUYPOWER equipment, emphasizing the benefits of the hardware in a competitive gaming environment.
Both iBUYPOWER and NRG Esports engaged in joint social media campaigns. These campaigns featured posts about the sponsorship, showcasing how iBUYPOWER’s products contributed to the team’s success and engaging fans through interactive digital content.
iBUYPOWER was prominently featured on NRG Esports’ jerseys in this jersey branding activation. This placement provided high visibility for iBUYPOWER’s brand during matches and events, ensuring that their logo was seen by both live audiences and viewers online.
iBUYPOWER was involved in various esports events and tournaments where NRG Esports competed. While there may not have been dedicated booths featuring iBUYPOWER’s products, the company’s branding was integrated into the event experience, contributing to their visibility and engagement with fans.
IMPACT
The partnership with NRG Esports allowed iBUYPOWER to effectively showcase its high-performance gaming PCs to a dedicated gaming audience. Aligning with a trusted esports organization like NRG, along with their well-known players and streamers, positively impacted iBUYPOWER’s brand perception. This alignment not only enhanced iBUYPOWER’s credibility within the gaming community but also led to a measurable increase in purchase intent among consumers who saw the brand associated with a respected esports team. By leveraging NRG’s influence and reputation, iBUYPOWER was able to strengthen its market position and appeal to a wider audience of gamers.
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