MythWalker and Twitch Rivals

Overview:

NantGames officially partnered with Twitch Rivals to promote their new mobile geolocation fantasy game, MythWalker. As part of this strategic collaboration, MythWalker was named an official global sponsor of Twitch Rivals. This partnership is a significant step in the game’s launch strategy, leveraging the extensive reach and engagement of Twitch Rivals to connect with a vast audience of gamers and streamers. By integrating MythWalker into the Twitch Rivals ecosystem, NantGames aims to position their game at the forefront of the competitive gaming scene, driving awareness, engagement, and adoption among a highly targeted demographic.

Key Elements and Activations:

Custom Broadcast Segment:

Myth or Meta?

Intel’s sponsorship ensures that all PC and laptop equipment for Twitch Rivals’ onsite events is provided by Intel. This includes high-performance hardware designed to support competitive gameplay and deliver a seamless experience for participants.

Live Event Integration

Custom Content Inclusion

TwitchCon Europe

As part of the sponsorship, MythWalker secures premium event assets at TwitchCon events globally. These assets include in-event content sponsorships, crowd activations, and premium booth space, all designed to maximize visibility and engagement. Additionally, MythWalker benefits from prominent venue signage, ensuring that the brand is highly visible throughout the event, further solidifying its presence in the competitive gaming space.

Brand Ambassador Program

KKatamina, MayaHiga & more

To promote the launch of MythWalker, Twitch developed a full Tier 1 streamer ambassadorship program. This program features top-tier streamers such as Maya, Jakenbake, Kkatamina who participate in sponsored streams and activations, bringing MythWalker to the attention of their substantial follower base. The ambassadorship program is a key component of the game’s marketing strategy, leveraging the influence and reach of these prominent streamers to drive game adoption.

Entitlement Sponsor to Twitch Rivals Events

Family Game Night

MythWalker is also the presenting sponsor for four Twitch Rivals Family Game Nights, a new event series where top streamers play family-friendly games like Uno, Among Us, and Jackbox Games. Each Family Game Night event is led by a MythWalker brand ambassador who selects the game and invites other streamers to join, creating a fun and inclusive atmosphere that appeals to a broad audience.

Dedicated Twitch Rivals Tournament

MythWalker on Rivals

Twitch Rivals will host the first official MythWalker tournament, marking a significant milestone for the game. This global event will feature all of MythWalker’s brand ambassadors and will offer the largest cash prize pool for a mobile game tournament in Twitch Rivals history. The tournament is expected to draw substantial attention from the gaming community, positioning MythWalker as a major player in the mobile gaming market.

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