Dabble & Wildcard
Dabble & Wildcard
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Dabble teamed up with Wildcard for it's first ever partnership program in the esports space. In addition to sharing a home base of operations in Texas, Dabble also shares Wildcard's passion for esports and was one of the first DFS operators in the US to offer esports picks including Counter Strike, Valorant, League of Legends and more.
Dabble's partnership includes a wide mix of assets focusing in on bringing the brand closer to the Counter Strike communities as well as reaching its traditional sports fans and introducing them to the gaming DFS ecosystem.
Wildcard was granted an official profile on the Dabble App where team content is showcased on the main home page of the app.
Roster announcements, team changes, match highlights and scores are all featured to Dabble's millions of users.
Going forward, Wildcard will be leaning into the social first nature of the Dabble DFS platform and will be building content for its own dedicated groups page on the Dabble app for fans to tune in and see the latest on the org and the esports ecosystem in general.
Dabble will be able to leverage both player and Wildcard management NIL rights to film content and even livestreams to go live on the app with Wildcard players making picks across rival esports leagues and even trying their hand at traditional sports picks.
BRAND INTEGRATION
Dabble is integrated into everything that is Wildcard Counter Strike, from the very first announcement of the new US based roster, to ever subsequent match and clip.
Impact
Dabble leveraged Wildcard's brand equity built up over years in the esports space to announce their entrance into the gaming ecosystem. By also supporting a local team, Dabble has unparelleled access to the Wildcard Roster & Staff and is able to bring unique content to life by bringing players and staff into the Dabble HQ to execute commercial shoots, livestreams and more.
Quote
“Dabble is excited to partner with Wildcard as its first-ever partnership in the esports space. Our goal is to build something that feels native to both the Dabble and esports communities. Partnering with Wildcard gives us the opportunity to integrate directly into esports culture through content, streams, and player-driven storytelling.
This partnership represents an important step in Dabble’s broader growth strategy as we continue to expand into new verticals and engage highly passionate, community-driven audiences heading into 2026.”
— Dabble VP of Marketing
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