Chevron
Chevron
Embedded Files
Chevron’s presenting sponsorship of TwitchCon Vegas marked a significant enhancement over their previous involvement. Chevron had sponsored TwitchCon San Diego in 2022 at a smaller scale, and the positive ROI from that event contributed to their decision to increase their investment and presence for TwitchCon Vegas 2023 and 2024. The 2023 sponsorship featured a custom-built 50x50 booth space, designed and constructed from the ground up by Twitch, and included streamers for on-site and digital activations. Additionally, a bespoke TwitchCon x Chevron commercial was created and aired on Twitch and Amazon media in the months leading up to the event, further amplifying Chevron's brand visibility.
Chevron’s booth at TwitchCon Vegas was a prominent feature of the event, with Twitch designing and constructing a 50x50 booth space specifically for the sponsorship. This custom-built space was tailored to Chevron’s branding and included thematic elements to create an engaging and immersive environment for attendees.
The Chevron booth featured various interactive elements, including gaming stations, branded photo opportunities, and live streamer interactions. These activities contributed to a dynamic and engaging experience for attendees.
The sponsorship included the curation and activation of popular streamers who participated in both on-site and digital activations. These activities featured live streaming sessions and interactive content, driving traffic to the Chevron booth and enhancing engagement with attendees
As part of Chevron's sponsorship, Twitch created a bespoke commercial featuring TwitchCon IP and Chevron creative. This commercial aired on Twitch and Amazon media channels in the months leading up to TwitchCon, helping to build anticipation and increase brand visibility for Chevron prior to the event. The commercial targetted official TwitchCon Channels with DMA layering to hit key Chevron regions across Twitch and all of Amazon's media channels.
Page updated
Google Sites
Report abuse