IHOP
IHOP
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Partnership Overview - IHOP:
IHOP cooked up a partnership with XBOX to pair several new LTO breakfast items with XBOX Game Pass rewards. IHOP came to Twitch to support their XBOX partnership initiative, expand awareness and drive tune in.
Key Elements and Activations:
High Impact Media
High Impact Media
As part of the XBOX partnership, IHOP turned several locations into a XBOX theme and invited key influencers out to test new menu items via IRL stream. XBOX turned to Twitch to help drive tune in. One of the assets we leveraged was place the stream on the Hero Slot of the Twitch Home Page Carousel.
Influencer Support
Influencer Support
In addition to onsite activations, IHOP turned to Twitch to bring more influencers to the table. Twitch sourced several variety streamers to engage with IHOP unboxing streams.
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