Amazon Game Studios sponsored the TwitchCon LAN in Amsterdam and San Diego, where Twitch built an esports arena dedicated to hosting a New World + Lost Ark tournament. This activation featured live competitive play, showcasing the game to a global audience and engaging both players and spectators.

Amazon Game Studios sponsored the TwitchCon After Party held at Padres Stadium, offering attendees unique experiences and exclusive prizes. The event featured performances by Megan Thee Stallion and appearances by Master Chief from Halo, creating a memorable and engaging atmosphere.

Amazon Game Studios was granted a private rooftop VIP area to host key business partners and stream partners. This exclusive space provided a premium experience and fostered valuable networking opportunities.

In addition to the official area sponsorships, Amazon Game Studios also purchased booth space, allowing them to bring their in-game worlds to life onsite at TwitchCon for gamers and streamers to experiece IRL. Amazon Game Studios organized various giveaways and contests at their booth, offering exclusive in-game items, merchandise, and other prizes related to New World and Lost Ark. on Game Studios’s branded areas