KINESIS GAMING AND
SF SHOCK PARTNERSHIP
KINESIS GAMING AND
SF SHOCK PARTNERSHIP
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SF SHOCK PARTNERSHIP
Kinesis Gaming’s partnership with SF Shock centered around the launch of the TKO 60% mechanical keyboard.
SF Shock created co-branded keycaps featuring the team's logo, which were included with the TKO keyboards. Players used these customized keyboards during competitions, further enhancing the branded gear synergy.
Kinesis and SF Shock collaborated on branded content showcasing the performance and benefits of the TKO keyboard. Sponsored streams featured SF Shock players using Kinesis products.
Social media campaigns targeted esports fans, boosting visibility.
Kinesis Gaming’s logo appeared on SF Shock’s jerseys during matches, ensuring continuous jersey brand exposure.
IMPACT
The sponsorship greatly increased Kinesis Gaming’s brand awareness, particularly among esports enthusiasts. As a new player in the market, Kinesis benefited from SF Shock’s reputation, driving brand equity and purchase intent. The collaboration positioned the TKO keyboard as a top choice for gamers, leading to increased sales and establishing Kinesis as a credible brand in gaming peripherals.
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