Crown Channel, Prime Gaming's premium gaming content channel, made a significant impact at TwitchCon Vegas 2023 through its presenting sponsorship of the TwitchCon Arcade Area and TwitchCon Cosplay. As part of its strategy to elevate its brand presence and engage with the gaming community, Crown Channel leveraged this sponsorship to align its content series, Crown Arcade, with the event’s activities. By integrating their brand into both the arcade experience and the cosplay segment, Crown Channel aimed to highlight their commitment to premium gaming content and foster deeper connections with fans and creators in the gaming industry.
As the presenting sponsor of the TwitchCon Arcade Area, Crown Channel featured elements tied to their Crown Arcade gaming content series. This included interactive gaming stations, live demonstrations of popular games, and themed arcade experiences that mirrored the content and style of their series. The arcade area provided a dynamic space for attendees to engage with gaming content and experience the excitement of Crown Arcade in a hands-on environment.
Crown Channel provided branded experiences and engagement opportunities for attendees. This included exclusive content previews, interactive gaming challenges, and meet-and-greet sessions with popular streamers and content creators associated with Crown Arcade.
Crown Channel also served as the presenting sponsor for the TwitchCon Cosplay show, which featured a showcase of creative and elaborate costumes designed by fans and streamers. Crown Channel’s sponsorship included supporting the cosplay contests, providing prizes for winners, and promoting the event through their channels. This sponsorship emphasized Crown Channel’s dedication to celebrating the diverse and creative aspects of the gaming community.