Intel and Twitch Rivals

Overview:

Intel was named the official PC and laptop partner of Twitch Rivals globally, marking a significant milestone in their involvement with competitive gaming. This partnership represents Intel’s commitment to elevating the Twitch Rivals experience through the provision of high-performance gaming equipment and integrated promotional activities. The collaboration kicked off with the Streamer Bowl, a prominent event leading up to the Super Bowl, where Intel provided all gaming equipment and sponsored a high-profile halftime performance. Notably, Trevor Lawrence was featured in an Intel-sponsored segment during the Streamer Bowl stream. Throughout the year, Intel will feature prominently in Twitch Rivals broadcasts with a custom segment and a major presence at TwitchCon. This enhanced engagement aims to solidify Intel’s role as a leading brand in gaming technology.

Key Elements and Activations:

Product Inclusions in Major Events:

Product Inclusion

Intel’s sponsorship ensures that all PC and laptop equipment for Twitch Rivals’ onsite events is provided by Intel. This includes high-performance hardware designed to support competitive gameplay and deliver a seamless experience for participants.

Custom Content Inclusion

Streamer Bowl

Intel’s partnership was prominently launched at the Streamer Bowl, a Twitch Rivals event featuring NFL all-stars paired with top Twitch streamers. Intel supplied all gaming equipment for this event and sponsored a notable halftime performance where the Twitch CEO executed a charity field goal kick.

Core Memories

Intel introduced a custom broadcast segment called “Core Memories” during Twitch Rivals events. This exclusive segment showcases Intel’s latest CPU and GPU products while highlighting significant moments from the Rivals events. Special focus is given to emerging streamers, and these moments are compiled into a yearbook to be unveiled at TwitchCon. Fans can vote for their favorite memory, with the winning streamer receiving Intel products to upgrade their streaming setup.

Live Event Activations

TwitchCon

Intel was a major sponsor of Rivals Arena at TwitchCon, which is the largest live event within the Twitch Rivals series. Intel will provide equipment for over 100 PC stations and have an exclusive booth space to showcase their latest products.

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