Capcom & Rockstar
Capcom & Rockstar
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Capcom came aboard as a presenting sponosor at TwitchCon San Diego 2024. This investment followed a successful campaign during TwitchCon 2022. 2024 marked an incredibly important year for Capcom with 2 major title updates in Street Fighter 6 and Monster Hunter Wilds.
As a presenting sponsor, Capcom received the most premium booth space placement and sizing in the heart of the TwitchCon San Diego convention hall.
Attendees had the privilege to engage with the Monster Hunter Wilds on an appointment basis along with an exclusive photo opportunity to capture the Capcom x TwitchCon 2024 experience forever.
TwitchCon also serviced one of Capcom's premium brand partners, Rockstar Energy.
To extend Capcom's TwitchCon association and IP Rights, Twitch facilitated a number of sponsored streams featuring sneak peeks of Monster Hunter Wilds to the Twitch Community digitally.
In addition to onsite presence, Capcom also aligned with various OOH offerings across San Diego's Gaslamp waterscape.
Impact
As the presenting sponsor of TwitchCon San Diego 2024, Capcom drove significant awareness and engagement to two of their top titles - to the tune of 116% ROI. Monster Hunter Wilds release went on to become one of Capcom's most successful launches and broke several Steam records.
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