DoorDash’s sponsorship of the Loot Cave at TwitchCon Vegas marked a significant initiative to engage with the gaming community and enhance their brand visibility. The Loot Cave, an exclusive merchandise area, provided a prime opportunity for DoorDash to connect with attendees through unique member benefits and interactive experiences. By integrating their Dash Pass service into the event, DoorDash aimed to offer valuable perks and incentives to both existing and new members.
Through their sponsorship, DoorDash provided Dash Pass customers with exclusive benefits at the Loot Cave. These included special discounts on merchandise, VIP entrances, and line-skipping privileges, ensuring a premium experience for DoorDash’s valued members.
Non-Dash Pass members had the chance to sign up for the service on-site. This allowed them to immediately access the same VIP benefits and discounts, enhancing their TwitchCon experience and incentivizing sign-ups.
To encourage new Dash Pass sign-ups, DoorDash hosted a giveaway of a high-performance gaming PC. This giveaway was exclusively available to individuals who signed up for Dash Pass at the event, adding an exciting element to the sign-up process and attracting potential new members.
DoorDash sponsored the creation of branded lockers for attendees. These lockers provided a convenient place for visitors to store the merchandise they purchased from the Loot Cave. This added value significantly enhanced the attendee experience by offering a secure and accessible storage solution, making their time at TwitchCon more enjoyable..