Prime Video’s Presenting sponsorship of TwitchCon in San Diego and Amsterdam in 2022, followed by TwitchCon Vegas in 2023, marked a strategic move to integrate their brand with the vibrant streaming community. This multi-year sponsorship highlighted Prime Video’s commitment to engaging with Twitch’s expansive audience of content creators and viewers. By becoming the presenting sponsor for these major events, Prime Video capitalized on the opportunity to showcase their streaming content, interact with a key demographic, and strengthen their position as a leading player in the streaming industry. This sponsorship also allowed Prime Video to leverage the massive audience and influential presence of TwitchCon to promote their exclusive content and original programming.