Intel’s presenting sponsorship of TwitchCon San Diego 2022 was a significant milestone, marking the brand’s return as a major sponsor after multiple years of absence from the event. This presenting sponsorship was a massive win for Twitch, highlighting Intel’s renewed commitment to engaging with the streaming and gaming communities. By taking on this prominent role, Intel not only elevated the profile of TwitchCon but also leveraged the opportunity to showcase its cutting-edge technology to a diverse and influential audience of content creators, gamers, and tech enthusiasts. This high-profile partnership reinforced Intel’s position as a leading provider of gaming technology and provided substantial visibility for both the event and the brand.