House of Hoops

Partnership Overview - Nike House of Hoops:

Nike’s House of Hoops has been the official apparel and footwear supplier of the HBCU Esports League since 2021. This partnership is a prime example of how House of Hoops authentically supports gamers and engages with the HBCU community. Nike’s involvement aligns perfectly with their broader mission to empower student-athletes and foster opportunities for the next generation of talent. By sponsoring the league, Nike not only strengthens its connection to the gaming community but also showcases its deep-rooted support for the HBCU school system, current students, and alumni. This partnership allows Nike to seamlessly integrate the excitement of basketball culture with the rising influence of esports, further enhancing its presence in both sectors.

Key Elements and Activations:

Custom Broadcast Segments:

HoH Heat Check!

As part of House of Hoops' sponsorship, Nike features a custom segment during every NBA2K event called "The Heat Check." During this segment, the broadcast crew and on-air talent are outfitted with the latest basketball apparel and footwear drops from House of Hoops. Viewers can engage with the content through a live chat extension, allowing them to vote on their favorite shoes and outfits worn by the crew. This interactive element not only promotes House of Hoops products but also keeps the gaming audience engaged in an authentic and exciting way

Live Event Integration

All Star Weekend

One of the highlights of the partnership is a community-focused giveaway where one lucky HBCU student is selected for an all-expenses-paid trip to NBA All-Star Weekend. As part of this initiative, the HBCU Esports League creates gamified content for House of Hoops, featuring the student’s journey and exclusive behind-the-scenes footage. The winner also receives various gifts from Nike and has the opportunity to meet basketball stars like Zion Williamson, Ja Morant, and Jayson Tatum, creating a once-in-a-lifetime experience.

Career Development and Community Engagement

Workshops

Beyond just apparel and event activations, House of Hoops has a strong commitment to giving back to the HBCU community. In collaboration with the HBCU Esports League, Nike hosts webinars and career development workshops designed to support HBCU students. Nike employees, professional athletes, and industry experts speak directly to students about key topics such as resume building, career opportunities in marketing, and pathways to working at Nike. These sessions provide valuable mentorship and insights, helping to prepare students for successful careers beyond gaming.

Impact

This partnership presents a powerful opportunity for Nike and House of Hoops to not only market their products to a diverse and engaged audience but also give back to the HBCU community in a meaningful way. By supporting the HBCU Esports League, House of Hoops leverages its influence to bridge the gap between traditional sports and the fast-growing world of esports. Additionally, through interactive segments like "The Heat Check" and impactful live activations, Nike fosters stronger connections with both gamers and sports fans alike. The career development initiatives further solidify Nike's commitment to empowering the next generation, making this sponsorship a well-rounded effort that benefits the brand, the league, and the students it supports.

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