AT&T and Twitch Rivals
AT&T and Twitch Rivals
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Overview:
In July 2024, AT&T was officially named the Connectivity Partner of Twitch Rivals, marking a significant step in the telecom giant's efforts to deepen its engagement with the gaming community. This partnership allows AT&T to authentically reach gamers by aligning with Twitch Rivals, a premier competitive gaming series that resonates deeply with Twitch’s audience. The sponsorship also represents a strategic win for Twitch, as AT&T filled the telecom category only months after Verizon’s departure, underscoring the high demand and value placed on this partnership by leading brands. By securing this partnership, AT&T strengthens its position within the gaming community, leveraging Twitch Rivals' credibility and influence to connect with gamers in meaningful ways.
Key Elements and Activations:
Custom Broadcast Segments:
Post Game Show
Post Game Show
As part of AT&T’s sponsorship, they introduced a bespoke broadcast segment titled the "Post Game Show", which airs after every Twitch Rivals event
Raid Launcher
Raid Launcher
At the end of the Post Game Segment, AT&T also sponsors and funds the “Twitch Rivals Raid Launcher - Presented by AT&T” - a fan favorite segment where a random participant in the Twitch Rivals event is “raided” by the official Twitch Rivals channel, sending all the 10s of thousands of live viewers directly to the streamers channel. This is a massive opportunity to drive exposure to up and coming streamers channels. AT&T also comes in with gifted subscriptions for the community.
Live Event Activations
Twitch Rivals Arena
Twitch Rivals Arena
AT&T’s sponsorship extends to live events, particularly at TwitchCon in the US, where they receive premium event assets. These include content sponsorships, prominent venue signage, and exclusive experiences designed to elevate the TwitchCon experience for attendees. Additionally, AT&T offers VIP elements for their current customers, creating unique and memorable experiences that further solidify the brand’s connection with the gaming community.
Quote
“The opportunity to become an OMP of Twitch Rivals rounds out our strategy of enabling gamers to get in the game and stay in the game through competition, streamers, publishers and community with AT&T fiber and 5G”
— Mario Artesiano, Director of Sponsorships
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