LVL 99 strives to reestablish the way marketers tap into the fandom ecosystem found in gaming. He aims to simplify the process for brands and agencies of finding, exploring, vetting, and purchasing the right mix of partnership  assets in gaming, ensuring that every collaboration is a masterclass.

LVL 99 believes there is a clear distinction between true partnerships and sponsorship agreements. The term sponsorship is transactional by nature. Brand partner receives X amount of impressions + activations for Y fixed fee spend. LVL 99 strives to build mutually beneficial partnerships that add value to all stakeholders - the brand, the IP/property holder AND the gaming community (the customers).